Signs Your STR Needs a Social Media Manager.

Whenever I connect with new short-term rental owners, I like to ask them what their biggest challenge is with hosting. Many of them say the ever-dreaded turnover cleans, but many of them also mention the challenge of striking a perfect balance between managing every aspect themselves and outsourcing components to get their time back. It can be a bit of a bind — wanting to stay hands on with the rental, running every aspect yourself, but not wanting to burn out and reminding yourself why you started — to make money and get time back to enjoy your life.

There’s a few reasons that come up time and again as to why hosts look to social media managers for help.

1 — You lack motivation to post. Remembering to post on social media can feel like a chore and it often gets swept under the rug. Regular and consistent posting is key for maintaining audience engagement and visibility on social media platforms. No visibility equals no leads or loyalty.

2 — You simply don’t have time. As a host and business owner, you have a lot on your plate and social media is likely last on your list. Managing social media accounts can be time-consuming, especially if you want to focus on growing other aspects of your business. Hiring a social media manager can free up so much of your valuable time.

3 — You lack the knowledge. Ever open your socials and think “what the hell is going on, where do I even start, how does everyone have this figured out?” Social media platforms are constantly evolving which can be exhausting to keep up with while dealing with running and growing a business. Social Media Managers can keep up with the latest trends, algorithm updates, and best practices to maximize your online presence.

4 — You have limited brand cohesiveness. Without a consistent brand image, your brand won’t “stick” in people’s minds. A consistent brand image across social media platforms helps build brand recognition, loyalty, and a trusting community among your followers.

Social media can feel so overwhelming… but it doesn’t have to. Hiring a social media manager helps take the weight off your shoulders and gives you time to get back to the things you love.